The way you tell your story online can make all the difference.
Email Marketing
~Marcher Studios~
While I worked with Marcher, a leather handbag brand (women owned) in Portland, I learned to use the platform Klaviyo. I worked along side the owner and 2 other team members to come up with effective email marketing techniques, Some of the images in this Email Marketing section feature stylized images created by me. The emails titled Practical Distraction were part of an email campaign. The purpose was to provide fun and helpful information to our customer email list once a month in order to break up some of those sale focused emails.
IG Reels Footage
Video is now at the front of all things social media. It’s more important than ever to have dynamic transitions and a clear concise message in the videos being published. Below are some examples of the work I did for the brand non-alcoholic drink Lolo Hops. As well as reels I created for Marcher.
Check out the videos below to see my video style. Some are longer than others because reels can be anywhere from 4 seconds to 20 or 30 seconds depending on what message you are trying to convey.
CASE STUDY
Tea & Tea Bubble tea shop in Portland, OR.
From March until the end of July 2023, I worked with the owner of this bubble tea shop to improve their social media accounts on Instagram and Facebook. At the end of this time period I gather all the information and shared it with owner. I’ll share some highlights from that report below.
The highest organic post was nearly 2k reach on Instagram. During this time frame, I uploaded a kpop event at one of the shop locations and a video featuring a stuffed panda- the shop’s unofficial mascot- along with some kpop music in the background also drove a high reach. Later on, a new shop location opening and a fun giveaway also joined on the top performing organic posts.
When I worked on this account, I posted consistently and interacted with the comments under the posts as well as answered incoming question and concerns through their direct messages. In my first 90 days there was higher engagement and reach then the prior 90 days, likely due to the constant interaction with the bubble tea shop’s community.
After a four month period they now had a 1,975 followers with 284 posts. Therefore, Tea & Tea was gaining about 11-12 followers a week. A great number for only having posted three times a week for 16 weeks consecutively. An increase of 18% in followers on IG after four months and a 31.7% increase in engagement which encompasses post likes, comments, and shares.
In the end, I discovered many of Tea & Tea’s customer were of the kpop community. People interest in kpop music, Korean food, k beauty, k dramas and something that united this group of people was their love of boba and the Tea and Tea shop. I suggested maximizing the shop’s connection with the local kpop community to continue seeing growth and community.
